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Branding
kmf 2017
For this project, I collaborated with Ben Huynh and we created the branding and packaging for a hypothetical Korean music festival.
We noticed that for multi-day music festivals such as Coachella and EDC, concert goers would receive a special package which would usually include wristbands, tickets, booklets, and other stuff, so we thought it would be a cool concept to incorporate that for a Korean music festival.
We designed the box, booklet, wristbands, tickets, postcards, and stickers.
Art direction + photography by myself and Ben.
Role /
Art Director
Designer
Year /
2016
the poster
This is the poster design for the event. It is a front and back poster and it is included in the box for the concert goer.
The branding of the concert celebrates K-pop aesthetics, known for being bright and colorful.
The back features important concert information as well as which artists are performing for each day.
*poster designed by Ben*
wristbands & tickets
artist posters
These are a series of posters that feature each artist. The image on the poster relates to the artist based off a song or music video. It features the day they are performing as well as the time.
*designed by Ben*
artist postcards
These are a series of postcards that feature each artist. This is just a fun collectible that's included in the box. The front has the image that relates to the artist and the back has an image of the artist along with their member profile and bio. *designed by Julina*
the booklet
This is the booklet that has all the information about the concert and venue.
It opens with a welcome page and continues with the table of content. Ticket prices and a seating chart are included as well as the line up schedule. The book also features artist information and bios.
*designed by Julina*
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